Virginia Commonwealth University, Brandcenter
Advertising isnīt just advertising anymore. It can no longer be limited to a television spot, a print ad, a radio spot, a billboard or direct mail. Mobile devices are ubiquitous. Retail environments have become community spaces. And within the home, the Internet competes with and frequently wins out over TV. Advertising now must be defined as any form of communication that comes in contact with the consumer.
VCU Brandcenter is committed to driving the communication industry to embrace and foster this changing media landscape through creativity, commerce, and culture.
Masters:
- Master in Advertising and Communications
